The Haws Standard
Marketing built to make your home the one they remember
Most listings are photographed, posted, and left to the market. A Haws listing is produced — prepared, shot, filmed, printed, and placed in front of the buyers who are actually shopping your price band.
What every listing receives
Architectural photography
Every listing is photographed with proper lens choice, window pulls, and vertical correction. Rooms read at their real dimensions instead of being distorted wide.
Cinematic property film
A short, paced walkthrough that shows how a home actually moves — approach, entry, main living, and the view that sold you on it.
Drone and neighborhood footage
Aerials establish the lot, the grade, and the setting. Flown only where legal and licensed, and never used to imply a view a property does not have.
Luxury print collateral
A printed brochure that survives a showing — spec sheet, floor plan, and the photography at a size that holds up in the hand.
Social and short-form video
Vertical cuts built for how buyers actually scroll, published to the channels where Wasatch Front buyers are looking.
Targeted digital advertising
Paid placement aimed at the specific buyer profile for your price band and city, not a generic boost.
Private-network outreach
Direct contact with agents already working buyers in your range before, and alongside, the public launch.
Showing strategy
Launch timing, open-house cadence, and feedback capture, so what buyers say turns into a decision rather than a rumour.
Offer and negotiation management
Terms reviewed side by side — price, financing, contingencies, timeline — so the strongest offer wins, not just the highest number.
Film portfolio
Property films, neighborhood pieces, seller stories, and dated market updates. Every film here carries captions and a full transcript.
The film library publishes once footage, usage rights, captions, and transcripts are delivered and approved. No stock footage will be presented as Dr. Haws' work or as a specific address.
See what this looks like on your home
Start with a value range, then Dr. Haws will walk you through the exact marketing plan he would run for your property and price band.